Your first ad costs nothing. Then pick a plan for what you spend on media, not what a sales rep can extract from you.
Prices in USD. An "ad" is one finished, scored, ready-to-run cut. Annual billing saves ~2 months. Extra channels and formats (Amazon, PDP) unlock on Growth. Overage ads billed per-unit, never a surprise.
Everything you own outright. Everything cancellable in one click.
| Free | Startup | Growth | Scale | |
|---|---|---|---|---|
| Scored ads | 1 ad ×3 variations, once | 3/mo | 10/mo | Unlimited |
| Brands | 1 | 1 | 3 | Unlimited |
| Team seats | 1 | 1 | 5 | Custom |
| Meta & TikTok (vertical) | ✓ | ✓ | ✓ | ✓ |
| Amazon & PDP formats | – | – | ✓ | ✓ |
| Conversion Confidence Score™ | ✓ | ✓ | ✓ | ✓ |
| Multi-Creator Remix™ | – | – | ✓ | ✓ |
| Priority rendering | – | – | ✓ | ✓ |
| Creator Sourcing (we shoot the UGC) | – | – | Add-on | ✓ |
| Dedicated strategist / white-glove | – | – | – | ✓ |
| SSO, security review, API | – | – | – | ✓ |
| You own the ads, no watermark | ✓ | ✓ | ✓ | ✓ |
| Cancel anytime, one click | ✓ | ✓ | ✓ | ✓ |
Multi-Creator Remix™ — the best beats from different real creators, stitched into one ad — is protected by two U.S. patents. No other tool builds ads this way. The synthetic-avatar crowd legally can’t.
A synthetic clip costs a few dollars and fatigues in two weeks. A RealAds ad is built from real creators, scored before you spend, and built to beat the account. At $15K+/month on media, Growth is about 1% of spend — one ad that wins pays for the year.
Start free without a card. Cancel inside the product in one click, and keep every ad you made — no watermark, no license games. After Icon, you’ve earned that.
Self-serve. No credit card. You own everything you make.